I’m Los Angeles, CA — April 21, 2025

Virgin Music has officially signed two of the most talked-about names in hip-hop: platinum-certified hitmaker K Camp and rising star Diamond The Body, marking a calculated expansion by the label into high-impact, culture-driving talent.

These moves weren’t made in a vacuum. They were part of a broader ecosystem being shaped by Sensei Nowa—arguably the most powerful music industry executive in Kentucky and a rising force on the national stage. Known for seamlessly moving between corporate boardrooms and street-level artist development, Nowa has become a trusted liaison for bridging independent momentum with major label infrastructure.

“I’m not just helping artists get through the door—I’m making sure the deals make sense and the rollouts hit,” said Sensei Nowa. “K Camp and Diamond each bring a different type of heat, and Virgin Music is giving them the muscle they need to dominate globally.

Sensei Nowa: A&R Powerhouse and Cultural Architect

Sensei Nowa currently serves as the National President of the Hip-Hop Fraternity, where he oversees an expanding network of artists, executives, and cultural leaders across the U.S. He is the founder of Kentucky Hip-Hop Day, an recognized for over 11 million streams for Kentucky artists alone. With a track record that includes signing Diamond The Body, helping develop acts like JB Savage and Anonymous Rose, and executing campaigns for major labels and streaming platforms, Nowa’s influence continues to grow beyond state lines.

He is known not only for delivering on major opportunities—but for helping artists and brands monetize music at scale through marketing, radio, streaming infrastructure, and corporate partnerships. Whether advising high-level talent or running regional campaigns with national impact, Nowa is reshaping what it means to be an executive in today’s industry.

About the Artists

K Camp continues his evolution as a melodic storyteller and genre-blending innovator. With timeless records like Cut Her Off, Comfortable, and Lottery (Renegade), Camp has built a loyal fanbase and a track record of platinum success. This new chapter with Virgin signals a refreshed wave of creative energy and support for his next era.

Diamond The Body, officially signed to Virgin by Sensei Nowa on April 21, brings a raw, unfiltered voice to the mainstream spotlight. Known for her viral moments, unapologetic authenticity, and rising female fanbase, Diamond is quickly becoming one of the most influential new voices in hip-hop.

Virgin Music, part of the Universal Music Group ecosystem, continues to strategically invest in artists with both cultural impact and commercial upside. These signings—backed by Sensei Nowa’s early guidance and industry intuition—mark a pivotal moment in the label’s expansion within the hip-hop and alternative R&B landscape.

🔗 Stay Connected

• K Camp
  Instagram: @kcamp
  Twitter: @kcamp
  Spotify: K Camp on Spotify
• Diamond The Body
  Instagram: @diamondthebodyy
  YouTube: Diamond The Body
  Spotify: Diamond The Body on Spotify
• Virgin Music
  Website: www.UniversalMusic.com
  Instagram: @virginmusic
  Twitter: @virginmusic
• Sensei Nowa
  Instagram: @senseinowa
  Twitter: @senseinowa
  LinkedIn: Sensei Nowa