Can you tell the difference between Drake’s original and the track featuring AI-generated voice?
That’s the problem – probably most people couldn’t do it.
Social media is flooded with songs convincingly crafted to feature the voices of music’s biggest stars, but they’re created using artificial intelligence.
In response, streaming service Deezer said this week it was building a suite of “cutting-edge tools” to detect AI-generated content on its platform and “remove illegal and fraudulent content.” Announced.
The song follows a song featuring cloned voices of Drake and The Weeknd that went viral in April, resulting in the track be removed from streaming sites.
And it’s relentless, with more and more songs coming online.
Many are so convincing that they appear to be unreleased songs that have leaked onto the internet, including covers of artists who no longer exist.
This is a fake Michael Jackson singing “I Feel It Coming” by The Weeknd.
Others seem a little more surreal, but still sound incredibly real.
It seems that Kanye West is in charge of the country number in this AI-generated song.
And Ariana Grande seems to be giving her voice to songs in a whole new language, Punjabi.
How does it work?
According to Universal Music Group, the AI platform can learn from “captured” vocals and original musical content given by humans.
Current AI is so advanced that it can reproduce melodies and voices within seconds.
This means that any music producer with the know-how can transform any vocal they own to mimic the textures and tones of the voices most known in world music.
“Regulate before it’s all over”
Artists have had mixed reactions, with some highlighting the problems of “formula” pop songs and others embracing the technology.
Trip-hop collective Massive Attack tweeted in response to Drake’s fake track, asking the question: “Is there an argument that AI should recreate music?” Or is it a debate about why contemporary music is so homogenized, stereotyped, and so easily copied?
Jazz musician and producer Alpha Mist told Sky News that he thought that his songs needed “human error” so it couldn’t play a role in his music.
“We need human experience because that is reflected in the music,” he says, adding that he considers using AI only to “assist the creative process,” when it comes to mixing and mastering, for example. rice field.
“I don’t know what I think about AI. I’m not really for or against it, I just think it’s inevitable,” he says. “It’s here. You can’t put it back, and maybe you can’t ban it because it’s just here, but I think [with] What cannot be prohibited should be regulated.
“Once a tool is built, it can be useful, it can be abused… Regulate it before it’s all over.
“I am not afraid of AI, I am afraid of humans. So it all depends on who the humans are doing it. It is.”
Hip-hop artist Hitboy, who has worked with the likes of Jay-Z, Kanye West and Drake, seems to embrace it after tweeting a clip of himself performing his track featuring AI Kanye. .
He said that creators are “really the future” and that “it’s going to become more and more real”, but added that artists need to “figure out how to leverage it in their workflows”.
Singer Grimes also participates in the AI track.
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“If an AI-generated song using my voice succeeds, we will share 50% of the royalties,” she tweeted. “It’s the same contract as any other artist I collaborate with. Feel free to use my voice without penalty. I have no label and no legal bindings.”
She said she liked the idea of ”merging” with “machines,” adding, “I like the idea of open sourcing all art and eliminating copyrights.”
The label is “sweating a little”
Fans reacted to the flurry of new songs online, with some dismayed at the prospect and others happy to hear new music from someone believed to be Rihanna.
Music critic and YouTuber Anthony Fantano, known as “the busiest music nerd on the internet,” told his TikTok followers his thoughts on AI’s Drake & The Weeknd song, calling the appearance “not good.” Stated.
“At this point, I don’t know who this is totally bad for, but I don’t think it’s very good,” he said.
“A lot of people are saying, ‘Oh, this is going to turn the industry upside down, labels are in trouble right now with this AI deepfake audio thing,’ and sure enough they’re sweating a little bit. – otherwise I don’t think they would do much to remove this song from the stream.
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“But once they find this recipe, it will be payday for them, just like streaming.
“There will be many new juice worlds [the US rapper who died in 2019] You don’t even know where those songs came from. “
Which side of history will the actors be on?
Universal Music Group says the use of AI technology raises deeper questions about “human creative expression.”
Despite “employment of new technologies,” the training of generative AI and the availability of infringing content will determine whether people want to be on “which side of history,” side with artists and fans, or “deepfakes.” It means that you have to choose whether to side with or not. , Fraud, and Refusal of Fair Compensation to Artists. “
“These examples demonstrate why platforms have a fundamental legal and ethical responsibility to prevent the use of their services in a way that harms artists.”
Deezer CEO Jeronimo Folgueira says over 100,00 new tracks are uploaded to his platform every day, making it difficult to distinguish between the real thing and the AI.
He hopes that new tagging systems that detect and identify AI content will reduce “cheating” and lead to “reward models that differentiate between different types of music production.”
“AI can be used to create amazing new content. We believe there are tremendous benefits to using generative AI, but we need to ensure that it is done in a responsible manner.” he says.
UK Music, representing the UK music industry, has since joined the Human Artistry campaign to set rules for the responsible use of AI.
“The AI revolution will have a transformative impact on the music industry. It’s all about maximizing the use of AI while addressing the big challenges posed by the AI revolution in some areas.” others.
“When addressing these issues, it is vital that our approach is underpinned by clear and consistent principles, not just here in the UK, but globally.”
He hopes the guidelines “ensure that AI technology is developed in a way that supports, rather than undermines, human culture and artistry.”
As record labels and streaming services grapple with how to adapt to technology that seems to be here to stay, singer Grimes is giving fans access to Grimes AI’s “voiceprint.” , has found its own way to monetize the ‘experiment’. A glimpse into the parallel music industry of the future.
Despite being “kind of stressed out” that people could probably make a “better” Grimes-sounding song than she is, she said it was “the most for dead and resurrected in another career.” It’s also a wonderfully poetic way.”