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The premieres of “Love and Hip-Hop: Atlanta” and “MTV Couples Retreat” have driven MTV’s Tuesday prime share to its highest in nearly a decade, TheWrap reveals exclusively.
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As viewers tuned in to the new season of the MTV reality series, the network saw Tuesday’s prime share, or the percentage of adults ages 18-49 who watch MTV during primetime, surpass the rest since July 8. Best compared to cable channels. , 2014, according to Nielsen LivePlus same day data.
“Love and Hip-Hop: Atlanta” season 11 premiered on June 13, garnering 3.25 primetime viewer shares on Tuesday at the time, a 20% increase compared to last season’s average share of 2.70.
“MTV Couples Retreat” also saw growth in ratings, with the June 13 episode hitting a 0.284 rating among key adults aged 18-49, and a season-to-date average rating of 0.149 to 91% rose. The premiere marked the highest ratings and shares the series has garnered since the first season aired on VH1 two years ago, with an episode share of 1.81 boosting the season-to-date average of 0.86 by 110%.
The ratings gain comes after MTV released Love & Hip Hop: Atlanta, Couples Retreat and Catch in the Act after the show moved from VH1 to MTV for next summer’s season. : Unfairful” was broadcast for the first time. Together, these shows build MTV’s Tuesday Night Takeover.
The premiere of “Love and Hip Hop: Atlanta” also received 2.7 million views on social media, making it the most-watched program of all primetime cable shows on Tuesday, 222 compared to the season 10 premiere. % increased. He also had 269,000 engagements in Tuesday’s episode, a 313% increase in engagements compared to the previous season’s premiere.
