Rival Suns’ “pressure and timeThe “” has been on the market for over ten years, but is most recently used in Chevrolet’s “”.adventures are everywhereThe Silverado advertisement helped breathe new life into the truck.
Spotify users have streamed the song more than 12 million times since the new TV ad went live on December 9, 2022, according to data from . Sontradl, while reaching the highest popularity on the platform compared to last year. Commercial use was also made at the same time, and it gained some popularity on TikTok.
“Pressure and Time” TikTok streams have more than doubled since April 2022, up 53% since the ad went live. Growing popularity on both TikTok and Spotify lends legitimacy to Chevrolet’s choice of songs, while increasing brand affinity with each stream.
“Pressure and Time” isn’t the only song in Chevrolet’s current TV ad rotation. The brand also leverages Fleetwood Mac’s “Everywhere” to support its electric vehicle line. Since an ad for the latest version went live in early February, “Everywhere” has climbed his Spotify popularity score from 64 to 70, ranking among the top 30% of songs on the service, and streaming his 5th. % increased.
Chevrolet recentlyWalk Away With Me”Spot. Like the aforementioned spot, this song ticks a few key boxes in terms of its sonic properties, and the emotions evoked from potential customers.
According to Songtradr data, all three songs score well on Danceness, and also score well on Energy and Liveliness. By selecting similar tunes in many of its advertisements, Chevrolet develops an acoustic profile that matches its brand and appeals to its target customer base. A similar sound also helps tell the larger story of the Chevrolet brand, perhaps as something with a certain emotion or sentiment that consumers want to feel a part of.
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