June 12, 2023
CHICKEN SOUP FOR THE SOUL ENTERTAINMENT June 12th announced Just for Kicks, a green-lit sneaker-themed hip-hop series from producer and director Ryan Lamarr and entrepreneur Antoine Wade. .
The series features well-known entertainment and NBA stars such as Allen Iverson, Jordan Clarkson, Rich the Kid, Van B and Burton Fitzpatrick.series is produced in collaboration with Crackle Connex, the advertising arm of Chicken Soup, which aims to integrate the brand into the series. It will premiere on free, ad-supported streaming service Crackle later this summer.
Hosted by millennial influencers Don Benjamin, Wes Armstrong and Jadi Torres, the series brings together a diverse range of guests to discuss the most exciting shoe stories and the most daring fashion choices on the market. The reason behind becomes clear. The series will feature a variety of games and challenges that, according to Chicken Soup, will stump even the most confident shoe enthusiast.
“we, just for kicks For the sneaker-loving audience,” said producer Antoine Wade. “There are no barriers, no ethnic boundaries, no divisions when it comes to sneaker culture and fashion. A CEO can wear the same shoes as an inner-city kid. It creates a reputation that takes us to the farthest corners of the map, from shoes to music and fashion to inspiring stories and what’s happening around the world.”
Michele Fino, head of branded content at Crackle Connex, said sneaker culture has huge potential for brands to market around this “hard-to-reach audience.”
“‘Just for Kicks’ has great sponsorship potential as a TV show with unique enhancements, including exclusive behind-the-scenes content and promotion at Redbox kiosks nationwide,” said Fino. said in a statement.
He said Chicken Soup is in talks to continue the series beyond the first season, which could include games, esports and various music genres.
“The opportunities are endless,” Fino said. “This is going to be a great show for the audience and I’m sure my 14 year old son and I will love it.”