One year after lockdown, DJ Lava chat and laugh It’s one of the few remnants of the pandemic-era trend of DJs playing sessions on Instagram. DJs such as D’Nice and his Collin Powell from Jamaica found new audiences when gatherings were suspended. But Lava wanted to take a different approach.
“Looking at the internet, I see all sorts of DJs playing music. chat and laugh That’s the name and it’s never stopped since,” said DJ Lava dancehall mugs. The idea was novel enough to work even during a pandemic, and it worked immediately. chat and laugh It started getting hundreds of thousands of views.
Like the beginning of many powerful stories, this show began with tragedy, but it wasn’t just pandemic-related. “My mother passed away in 2020 during the pandemic. rice field. The grief of change allowed Lava to overcome the anxiety that had previously prevented him from participating in what is now the most popular program of his career.
But Lava’s musical career didn’t start there. “I was born in music. From me, a little Yutemi was saving money to buy Dungatown on a cassette. Music is my passion.” , was a high-profile DJ and event promoter long before starting a humble life at the Hermitage in August Town. Eventually, Lava moved to the United States, where he started his career as a DJ and later as a promoter and music producer. “At the time, to put on an event, you had to work hard to promote it and get people to come. is not.”
The growth of his name soon caught the attention of artists like Vybz Kartel, with whom he forged important musical connections. “When you say you value music, it’s a loyalty that people see and know. You know, Kartel was my favorite DJ back in the day, and we’ve had that connection to this day,” Rava said. dancehall mugs. These virtues, along with his consistency in his shows and his philanthropic efforts to donate to guests in need, have allowed this DJ to stand out from the crowd.
In fact, Nicki Minaj, one of the world’s biggest female hip-hop artists, is not only a long-time listener of DJ Lava’s Chat and Laugh, she’s also a guest. He recalled the story in vivid detail. “I’ll never forget that night, because I know when I’m alive, when she’s longing. I’m ready to get excited, but I’m calm, it’s not her I said maybe not, I can see someone typing a comment but I’m turning a blind eye, then I hit request and I hear Hey Lava, oh my god , it’s a rap.. 96,000 people showed up in just 2 minutes.. we are good friends and sometimes she shows up as well and sends me drops and stuff.. JA’s Whenever I released a collaboration song with women, she would always invite me to her show to give me her opinion on it.”
Such a strong relationship solidifies Lava’s future in the industry. His business model is more sustainable and could last long into his golden years. Aside from his talk show, Lava’s events are world-class and his merchandise is his one of the fraternity’s best-selling items.
But perhaps his most interesting axis of business in the industry is that of artist managers.
He is best known for his role in the career of artist and viral sensation Mackerel. This was very disappointing for some critics who believed Mackerel to be a wacky artist without real potential. “Music has no shape, no size, no color. With music comes talent, love of music, and joy. No one can say they can’t, no one can say that because no one has their own music, we all love music, we were all born in it, so yes Everyone has talent.”
Lava will never stop helping and managing potentials in music and trending talk shows chat and laugh. “We just had our third anniversary celebration of chatter and laughter in Miami, Florida, and it was a blast. There are still people logging on and watching, so don’t stop. Log on and wait. Me. When they stop, they hurt a lot of people because it was their pleasure to chat and laugh. Sometimes I just call someone and have them sit down while I wait, so keep chatting and laughing the same way.
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