On Thursday night (April 27th) at BLUE MIDTOWN in New York City, Rémy Martin and iHeart Media celebrated the 50th anniversary of hip-hop.
Hip-hop fans and culture enthusiasts gathered to celebrate the Remy Martin VSOP Mixtape Volume 3 Limited Edition.
The night featured special appearances from Remy Martin’s Mixtape DJ pals, including Kool DJ Red Alert, DJ Cocoa Chanelle and DJ Marley Marl. Hosted by members of Remy Martin’s DJ collective DJ Suss One and Gabe P. DJ Suss One and DJ Whutever provided the music, and Rob Base and DJ EZ Rock wowed everyone.
Rémy Martin has celebrated hip-hop and mixtape culture during the Mixtape campaign. Volume 1 commemorated the beginnings of hip-hop and its cultural impact. Volume 3 is the pinnacle of his 50th anniversary in hip-hop. The second installment pays tribute to the vitality of American hip-hop culture.
Through an innovative partnership with iHeartMedia and the Universal Hip Hop Museum, the VSOP Mixtape Vol. 3 Limited Edition will continue to celebrate the 50th anniversary of hip-hop and mixtape culture in 2023. Attendees will have the chance to partner with iHeartMedia to scan his QR code and win two tickets to the Rémy Martin Mixtape until July 2023. Celebrations in participating cities.
The company’s first Remy Martin Mixtape Street Art Museum is a traveling exhibition featuring eight legendary DJs who have had a major impact on the development of mixtape culture. These talents include cool DJ Red Alert from Harlem, New York, who is considered one of the pioneers of hip-hop music and culture, rapper, producer, radio personality, award-winning DJ, and the famous ” It consists of DJ Cocoa Chanel, who is a turntablist. DJ Spinderella – A Grammy Award-winning Brooklyn native, he’s a DJ, producer, actor, rapper, writer, and global “turntablist.” DJ Marley Marl, rapper, DJ, and one of hip-hop’s greatest super producers, West Coast rapper, record producer, and director DJ Yella hails from Los Angeles. His one of the most famous mixtape DJs in the South is DJ Jelly. One of Chicago’s best DJs, DJ Jay illa is the official DJ of Meta and the Chicago Bears. DJ Shortkut is a renowned Bay Area DJ and world class ‘turntablist’.
These eight giants will be remembered in unique murals throughout New York, Los Angeles, Chicago, Atlanta and San Francisco, with the creative concept of Fred & Farid New York and the collaboration of Xia Gordon. The graphics utilize his AR technology to provide an interactive viewing experience and showcase the impact each DJ has made over the course of their careers. Attendees will scan his unique QR code embedded in each mural design as part of an immersive experience to gain a deeper understanding of each DJ’s background and their influence on contemporary music. I can.
