Issued June 12, 2023
Marianne Schwab is a former national network TV talk show producer for ABC-TV and E! in New York and Los Angeles. entertainment television. She works with high-level entrepreneurs to get them interviewed for talk shows to promote their business and build brand authority.
Television talk shows have long been a popular platform for entrepreneurs to showcase their expertise, gain exposure, and connect with a wider audience. However, misunderstandings about the nature of these shows can lead to unrealistic expectations. Understanding the reality behind certain myths can help entrepreneurs navigate the talk show world more effectively and harness the true potential of this influential broadcast medium to grow their businesses, brands, and more. , or to help promote your books.
Television talk shows have long been a popular platform for entrepreneurs to showcase their expertise, gain exposure, and connect with a wider audience. However, misunderstandings about the nature of these programs can lead to unrealistic expectations and missed publicity opportunities. Understanding the reality behind certain myths can help entrepreneurs navigate the talk show world more effectively and harness the true potential of this influential broadcast medium to grow their businesses, brands, and more. , or to help promote your books.
Former national television talk show producer Marianne Schwab says there are five misconceptions about TV talk shows and entrepreneurs better understand the truth behind these false beliefs when they get interviewed for talk shows. As she can, she debunks them.
Myth 1: Nobody watches TV (or talk shows) anymore. In today’s digital age, given the decline in traditional TV viewership, it’s easy to think that TV talk shows have lost their relevance. However, this assumption is not far from the truth. “I’ve actually asked people if they don’t watch TV anymore,” Marianne said. Its popularity has simply adapted to the digital landscape: now we consume talk show content on iPhones, iPads, smart devices, laptops and other gadgets, making the viewing experience more personalized and on-the-go. We’re turning it into something we can enjoy.”
In fact, “nearly half of adults watch videos now (Includes talk show segments), the number of people watching via connected TV devices each day is up from 29 percent five years ago and 6 percent ten years ago,” said Bruce Reichtman, president and principal analyst at Leichtman Research Group. I’m here. “Smart TVs are a key component of the connected TV category, but the majority of connected TV users are streaming through multiple types of devices.”
Myth #2: TV talk shows in 2023 will be different than they were when they started in the 1950s. Many entrepreneurs may believe that the format of TV talk shows has changed significantly over the years, especially with the emergence of new media platforms and digital content, but in reality, TV talk show corners and interviews The basic form and structure of has changed significantly. It’s been relatively consistent. It usually begins with a guest host introduction, followed by a Q&A session, and often ends with a call to action such as promoting a book, product, or upcoming film or music project.
Myth 3: Marketing and public relations are the same thing. Entrepreneurs often make the mistake of thinking that marketing and public relations serve the same purpose, especially when it comes to talk show appearances. However, it’s important to understand the fundamental difference between the two so that your interview doesn’t turn into an overt hype. “Advertising is promoting that you are superior. It doesn’t matter what you say as long as it is true, but PR is getting someone else to say you are superior, That’s where you really build trust with potential clients and customers,” Marianne shares. “By recognizing the difference between marketing and public relations, entrepreneurs can use talk show appearances to foster meaningful connections and authority with their audience. There is something magical about this phenomenon.”
Myth #4: PR agencies introduce their clients on TV and the publicity is free. Entrepreneurs often make the mistake of thinking that hiring a PR agency guarantees talk show interviews and publicity is free. “PR agencies play a key role in managing a company’s overall image and media relations, but they are not necessarily experts at securing talk show interviews. and that’s why agencies have been hiring and interviewing my company for over 25 years. Marianne says. “It is also important to realize that PR is not free. Whether you hire a publicist or do the promotion yourself, there is a cost. That’s when you see people investing between $15,000 and $30,000 in PR agencies.” They never give talk show interviews, even though they do. ”
Myth #5: Your first interview is on a national talk show. One of the most common misconceptions among entrepreneurs is believing that a talk show’s first interview will be on a nationally syndicated or network show. National talk shows typically feature prominent guests, celebrities and industry professionals with established reputations and significant achievements. Marianne said, “It’s not impossible for entrepreneurs to secure national talk show appearances early on, but it’s very important to recognize that the road to national recognition often begins at the local level. “It’s rare and important, and local TV talk shows provide an excellent platform for entrepreneurs.” “To gain valuable experience, hone your message, and build trust within your community. These shows often focus on local talent, businesses and unique stories, making them relatable to budding entrepreneurs. It has become a thing.”
In conclusion, debunking these 5 biggest TV talk show myths is about approaching talk show appearances with realistic expectations and trying to leverage this powerful platform so that you can maximize your chances of success. very important for any entrepreneur.
Marianne Schwab has worked as a producer in New York and Los Angeles and is currently Executive Producer of CMP Media Cafe. She is dedicated to helping professionals, book authors, and high-level entrepreneurs participate in TV talk show interviews in today’s complex media landscape, ensuring that those who watch the interview We help you promote your business, products and brands in an immersive way. , their message, and their mission. She shares public relations tips on Instagram and has created her training online where she shares inside secrets for promoting a business on TV talk shows and details of professionals producers want to book as guests.
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