In recent years, superstar musicians from Puerto Rico, Colombia and across America have brought Latin music to prominence and revenue, but 2023 is shaping up to be a breakthrough year for certain types of Latin music.
According to Luminate, music consumption in the U.S. region of Mexico surged 42.1% year-to-date through May 25. The genre is made up of subgenres such as Banda, Coridos, Norteño, Cieleño, and Mariachi, with albums his unit count equaling his 5.81 million copies. [EAUs] In the first 21 weeks of 2023, compared to 4.09 million EAU in the same period last year. EAU combines album sales in addition to track sales and streams converted to album units.
This outpaced increases in Latin genres overall (+23.1%), country (+21.7%), dance/electronic (+15.5%), rock (+12.4%) and pop (+10.3%). Overall market (+13.4%). Only K-pop, up 49.4% since the beginning of the year, is performing better than music from the Mexican region, as Korean music companies partnered with US labels to further penetrate the US market.
This figure is in line with the exponential global growth of Mexican music. signboard Over the past few years, we have reported on — Having existed for more than a century and a half, this legacy genre has been given renewed popularity by a new generation of Mexican and Mexican-American artists who subtly blended its core traditional sound with urbano/hip-hop styles. I made a profit. It appeals to digitally connected young viewers, especially Eslavon Almado, Peso his Pulma, Grupo his Frontera.
About 99% of consumption in the Mexico region comes from streaming. By May 25, on-demand audio streaming from services like Spotify and Apple Music accounted for nearly 90% of music consumption in the Mexico region. The rest of streaming consumption came from video streaming platforms such as YouTube and programmed streams from Pandora and other non-interactive radio services. Physical sales are not important in this genre. Some artists are digital only, accounting for about 1% of total consumption.
Mexico’s local artists’ success is driven by collaborations, with Elsabon Almado and Pluma’s hit single “Ella Baira Sola” and Grupo Frontera and Bad Bunny collaborations both making Billboard Hot in May. Ranked in the top 5 of the 100. Both songs are now part of the handful of Mexican regional songs soaring on the Billboard Global 200 charts, with the genre previously unremarkable representatives now accounting for nearly 10% of the overall rankings. It’s up to As of June 2, 16 regional Mexican songs have debuted on the Hot 100. On the chart dated May 6, it set a record, taking No. 14 with a local Mexican song, followed by a remix of “La Bebe” by Latin urban artist Ynvg Lvcas featuring Pluma at No. 1.
Latin music has skyrocketed in recent years with the backing of artists such as Bad Bunny from Puerto Rico and Carol G from Colombia. By 2022, Latin music consumption will grow by 28.2%, making it the fifth-largest genre in the United States after R&B/Hip-Hop, Rock and Rock. pop and country.Bad Bunny alone accounted for 6.7% of Latin music consumption in 2022 when his album was released summer without you It ended the year as the top album in the US, with 24 songs on the Hot 100 chart.
Local Mexican consumption will account for 18.2% of Latin consumption in 2022, similar to the previous two years (19% and 18.7%). However, by May 25, with some outstanding success, he had increased his share of Latin consumption in the Mexican region to 20.1%.
Eslavon Almado is the leading artist of the Mexico region so far in 2023. The four-piece group from California’s Central Valley accounted for about 8% of consumption in the Mexico region through May 25, boasting the second highest consumption among Latino artists after Bad Bunny. It led to chart success, including his No. 4 spot on the Hot 100 with “Ella Baile Sola” and her No. 6 spot on the Billboard 200 album chart with “Ella Baile Sola.” can not sleep on the DEL record. Iván Cornejo and Junior H, the number two and number three artists in the region Mexico, both ranked among the top 11 most popular Latino artists in terms of EAU, are Colombian superstars, After Shakira, he surpasses American-born Puerto Rican rapper Eladio Carrion.
This year, the top albums from each region of Mexico are exclusives by artists rather than compilations. Sony Music Latin’s Fuerza Regida has a top album and what are they talking aboutand the fourth album, keep talking. last year’s top album mean mode and cantina mega mix, ranked 6th and 7th respectively. During the same period in 2022, nine of the top 10 albums in the Mexico region were compilations like Universal Music Group. mean mode, cantina mega mix and cumbias of microbusera. cut a vein DEL Records’ Eslabon Armado was the only artist album among last year’s top 25 albums in the Mexico region.
The success of the 2023 Mexican Regional Artists has also been joined by collaborations. Including collaborations with Cornejo, Junior H, Grupo Frontera, Fuerzalezida and Luis R. Conriquez increases Eslavon’s Armado share in the subgenre from about 8% to 9.6%. Fuerza Regida’s solo recordings and collaborations with a group of top 200 artists in the Mexican region, including Grupo Frontera, Natanael Cano, Peso Pluma, Juanpa Salazar, Marca Registrada, Cornejo, Becky G, etc., led the group to a 9.2% share of the consumption in the Mexican region. is getting
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