For generations, Sprite has demonstrated an unwavering support for hip-hop and its artists. Now, the brand continues its tradition of celebrating hip-hop music with its latest summer campaign to mark the 50th anniversary of hip-hop. Sprite Movement features a variety of legendary and up-and-coming stars including Nas, Rakim, Latto and GloRilla, offering new flavors to quench your thirst and sponsorship of collaborators’ biggest tours and exclusive drops To do.
Nas spoke to BlavityU about Sprite’s hip-hop brand, his achievements in the historical music genre, and his reflections on his legendary first album. Illmatic and its influence on today’s hip-hop.
“Sprites have been around since I was a kid. I mean, it’s still a brand in general… and this campaign or this movement is what his 50 years of hip-hop is all about. You have women and you have men. I have Rakim. A pioneer like him. You have a Rakim stand-in like me, and you have Rat and Glorilla as female voices. It’s a bright light for hip-hop. They add something with their voices and extend the whole game with their presence. And to me, that’s 50 years of hip-hop,” Nass said.
This summer, quench your thirst with a new limited edition flavor, Sprite Limonade Legacy. The original flavors have been remixed with Lemon Lime Soda and a splash of Lemonade and Strawberry. The label on the Lymonade Legacy and original Sprite cans reads, “Celebrating 50 Years of Hip-Hop.”
Sponsored “Summer of Drops” includes exclusive event experiences such as meet-and-greet with Drake, concert ticket raffle, Rolling Loud Lifetime Pass and more. Also includes tour merchandise, authentic autographed merchandise such as Rat and Eggplant Polaroids, and autographed directorial work by Rakim, Glorilla and Rat.
Hip-hop is a way of life, a culture deeply rooted in everything from fashion to politics. Music artists of this genre have been the face of major trends such as slang, dance, haircuts and brands. Like many of his peers, Nas has had a unique impact on his fan base. From his faded skin cuts to his fashion, listeners followed suit.
“Hey you. My influence is probably all of those things. Just a little bit of all those things.” [clothes, hair, swag]. Also, pushing the limits, pushing the limits to explore different things, different styles, different truths about yourself, your truth, your message to people, and the world you live in, the world you live in. Explore how you think about the society you live in. ’ said Nas as he dabbled in hip-hop.
Talking about how hip-hop changed the life of a boy from Queensbridge in a positive way, Nas explains how hip-hop has taken him into a room he never dreamed of, and how hip-hop has transformed his family into himself. We looked back on how we were able to create our potential.
“Well, hip-hop has changed my family for me. I did,” he said. “Through 50 years of hip-hop music, I think you’ll find that there’s something about the longevity that it doesn’t need to be seen as just a one-night thing, just a light lick. Really soon. You can get rich.”
“You think it’s for the rest of your life,” he continued. “I think it starts as music, branches out into all kinds of different businesses, and then goes from step to step, step by step. It pushes you into a realm where you can get to places you never dreamed you could, like hip-hop is a dream.”
“As Biggie said, it was all a dream. added.
Fan favorites abound in Nas’ discography, but his classic and first studio album was Illmatic, Featuring producers and artists such as Premiere and Q-tip, he found success with his rap. At just 19 years old, Nas curated his album of iconic raps, which he ranks as one of the greatest albums of our time. Nas himself has called himself “lucky” in reflecting on the impact of this album.
“You know what’s wrong? Over the years I’ve been in music, I’ve seen a lot of changes in music. I’ve seen it become what it is today. And I I remember those days.My humble beginnings and those times can never be replaced.Those times are incomparable.Working with producers back then changed my life and I was like, ‘Wow! I knew what I was doing when I was younger,'” Nass said.
“…because I got hold of those producers and luckily they wanted to work with me too. At the time I had a vision and was proud of myself. I’m proud of my childhood vision of putting together a record and releasing it at the right time,” added Nass. “They were kind enough to work with a newcomer like me. [there’s] A lot of people I’ve seen fail to get exactly what they actually wanted by doing the wrong thing. And it’s tough, tough business. It’s a tough match. And I feel like I just made it. And I am really, really, really happy and grateful. “
Consumers can enter drops and win personalized drops and exclusive content by participating in ongoing sweepstakes digitally and socially via a QR code in the pack. Fans can scan the labels on Sprite or Limonade His Legacy base cans, or 20-ounce bottles to unlock access to exclusive release drops for each product.
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