The music industry has been buzzing with the news of the merger of Ingrooves and Virgin Music, which has resulted in the formation of Virgin Music Group. To get an insider’s perspective on this development, The Music Memo reached out to Yaya Davis, Ingrooves A&R, for an exclusive interview.
YaYa Davis is a highly respected A&R executive at Universal Music Group/Ingrooves. She has been instrumental in discovering and nurturing new talent, and has been recognized as one of the top women A&Rs in the industry. Davis has worked with a variety of artists across different genres, includingsummer walker, Glorilla, Jamie Ray, and others.
Davis has been with Universal Music Group for several years, and has played a key role in the success of many of the label’s artists. She has a keen ear for talent, and is known for her ability to identify artists who have the potential to become superstars. Davis has also been involved in the development of new technologies and platforms that help artists connect with their fans and build their careers.
Here’s her thoughts on her time as an A&R for Ingrooves and what her opinion is on transferring her title to Virgin Music Group A&R. She said,
When asked about her opinion on Universal being the leading label in the world, Yaya Davis said,
“Universal Music Group is undoubtedly one of the best labels in the world. They have a long history of nurturing talent and helping artists achieve their dreams. I am proud to be a part of this label and excited about the future of the music industry under their leadership.”
During our time with her we learned about her apprentice and future A&R for the label, Yaya had nothing but praise for the young talent. She said,
“Sensei Nowa is one of the most promising talents I have come across in my career. He is an artist himself and has a keen ear for music and a natural flair for spotting talent. I see a bright future for him in the music industry, and I am excited to be a part of his journey.”
Based on information released by the parent company Universal Music Group, the merger of Ingrooves and Virgin Music is expected to result in a more streamlined and efficient music distribution process. The merger will also allow for greater collaboration between artists and labels, resulting in more innovative and creative music. With the combined expertise of Ingrooves and Virgin Music, the future of the music industry looks bright.
We hope you enjoyed this exclusive interview with Yaya Davis, Virgin Music Group A&R. Stay tuned for more updates on the music industry from The Music Memo.