Orchard won the Sales Team category (sponsored by the Official Chart Company) this year. Music Week Awards 2023.
of Artist/label service company The distributor, part of Sony Music, has emerged as the winner following last year’s successful campaign, which spanned streams and physicals for artists such as Stereophonics, Las Millions and Jack White. oasis catalog.
“It’s unbelievable. I’m so happy,” said Simon Aston, director of physical sales at The Orchard. “We have a great label, great artists and a great team.”
The label services sector has seen growth in recent years as artists focus on self-release projects. Globally, Sony Music Entertainment demonstrated ambitions for both Orchard and AWAL.
“The independent sector is really taking over,” said digital account manager Carsten Perkins. “The fact that we won such a great campaign last year shows how independent music is at the forefront right now.”
Orchard had a great week Noel Gallagher’s High Flying Birds Council Skies (Sour Mash/Ignition) sold nearly 40,000 copies, but just missed the #1 spot against the Foo Fighters.
Raye shows how the digital and physical can work well together
Simon Aston
Earlier this year, the company secured its first UK No. 1 single. RayEscapism (Human Re Sources) feat. 070 Shake.
Digital Account Manager Rachel Tan called Raye’s campaign “unbelievable and we worked hard.”
On the streaming hit and No. 2 album My 21st Century Blues, Ray This campaign successfully combined both consumption via DSP and physical sales. My 21st Century Blues has sold 36,853 copies (Official Chart Company) to date, including 12,239 physical copies, 4,166 downloads, and 20,448 streams equivalent to sales.
“Ray works on all levels,” Aston said. “We did a lot of physical activity in the store.
“Ray was as strong digitally as he was physically. It really shows how well they can work together.”
The Orchard are now eyeing a massive 2023 album campaign by Jorja Smith and the Bombay Bicycle Club.
It has also signed important deals in the electronic music field, among them: perfect havoc And recently acquired a distributor, Above Board.
click here Awarded to all Music Week Awards 2023 winners.
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