Vivek-Mervin on track to create a new indie platform

June 14, 2023
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Vivek-Mervin on track to create a new indie platform


when Orasada, The spirited number has hit digital platforms and music composer Vivek-Marvin has appeared in four films in Tamil cinema. It was a time when the Tamil music scene was at some kind of interesting crossroads. Since then, we have seen many leading music directors diversify their spheres to find new avenues to reach audiences. It wasn’t just film music anymore. Independent singles dominate, and Vivek-Marvin quickly became a chartbuster in his field in 2018. After writing for more films and independent music labels for other music labels in his scene, Vivek-Marvin recently took things into his own hands and started a new label under his own name. After the success of addictive, Their first production, the duo, is back na na na nawill be released on June 14th. Orasada, Gundu Kannamma,Furthermore na na na na We always focus on making these songs instantly likable. In fact, all of our indie songs can be movie songs,” says Vivek Shiva, one half of a popular songwriting duo whose albums include: Patas, Sultan, and Enna Sora Pogirai.

“We wanted to create a platform that not only showcases our talents, but also provides opportunities for talented musicians who send us their music and seek guidance in getting to the right place. We hope to release a song every two to three months, whether it’s our own or another indie artist’s song,” said Vivek, noting that he plans to launch a series of independent songs. Revealed. “We have great talent in our state, but the system is in contrast to independent music. As Vivec points out, he recognizes that there is still a long way to go, and they are pushing the boundaries to get where they are experimenting. “In fact, if we were making a film, it would be easier to market and position the songs. Also, we both come from the band scene and love making indie music, so we’re always motivated to make indie songs.”

like all their songs na na na na It will be portrayed by Saraswati Menon and Anthony Hadley, with cameo appearances by Vivek and Marvin. “na na na na is a film about rain and romance, and went to Kerala and Karnataka for filming locations considering the heat of Chennai. But wherever we landed, we found bright sunlight,” Vivek added with a hearty laugh. “Finally, we shot the video using artificial rainfall, which was definitely hard for Saraswati and Anthony.We had to dance in the rain for 12 hours.”For hours on end. Did Vivek-Marvin get soaked working on the song too? “Not at all. We’ll be featured on the non-rainy part of this song. But we were totally hands-on with the production and shooting of this song. This song will be released under our name.” But it’s all our fault, isn’t it?” Vivec says.

This work was written by Vishnu Edavan, who is known for his work on Vikram, na na na na choreographed by doctor– Famous Apsar Rafi, shot by Shavin Ebenezer and directed by Hariharan Enna Sora Pogirai. “We are good friends who have come together to make music we love. That’s what our label is all about,” Vivec concluded.



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