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The documentary 50 Years of Fly: The Rise, Fall and Revolution of Hip-Hop Fashion, produced by NBC News and released June 15, shines a light on DTLR’s legacy.
The documentary features Antonio Gray, DTLR’s Vice President of Retail and Division Merchandise Manager. His appearance is a testament to his great contributions and his expertise in the field of hip hop his fashion.
Since joining DTLR in 2006, Gray has played a pivotal role in the company’s growth and success. His expertise goes back even further. In the 1990s and his 2000s, he held various key positions at retailers He Merry-Go-Round and Changes, gaining valuable experience and insight.
DTLR remains at the forefront of offering the hottest and latest fashion products from renowned apparel and footwear brands. Their hand-picked collection of top brands reflects their dedication to staying ahead of fashion trends and offering diverse choices to their valued clients.
In 2020, Gray said: FN“Being black, I am able to have genuine conversations with the consumers we serve and the communities we serve and in boardrooms with decision makers. The intangible sense of not guessing about the experience makes me real in this space.”
50 Years of Fly: The Rise, Fall and Revolution of Hip-Hop Fashion explores the dynamic history, evolution and cultural influence of hip-hop fashion over the past half century. With a line-up of esteemed fashion veterans including Kimora Lee Simmons, Tommy Hilfiger and Daymond John, this documentary explores and celebrates the profound impact hip-hop has had on the fashion industry over the past 50 years. It is intended to
The documentary is streaming on Peacock and available on NBC News NOW at 10pm ET. Additionally, viewers can also watch him on NBCNews.com and the NBC News YouTube channel.
